Market Mapping is a tailor made elucidation for clients who are unsure of the possibility of finding the ideal candidate or when a “future” portfolio which will be vacant soon. This however, not necessarily with a fully defined profile. It is the process of collecting market information by confidentially gaging potential candidates from indirectly without interviewing them or conducting a full fledge search.

Benefits of Market Mapping
Compliments roles that should be used only for particular vacancies. It may be the most senior roles, or for niche roles, where typical channels to market aren’t satisfying the requirement.

• Fully flexible and tailor made according to the need the client.
• No geographical boundaries. Our team has experience conducting market mapping within The Americas, Africa and certain English medium countries in APAC.
• A great tool of competitor analysis. It benchmarks compensation and benefits packages.
• An indirect “survey” on the client’s branding in the candidate market. (Non-confidential search).
• A very strong platform in determining succession planning, which could be valuable in overall recruitment strategy.
• It aims to comprehend the specific industry’s top players and its relationship to the business’s dimension of what is the best (might not be the same)